Tuesday, December 18, 2012

Writing Ebooks - How to Choose a Topic for Your Next Ebook

One of the biggest problems that any non-fiction writer has is to choose a topic for their next eBook. How can you do it and be sure that your reader will want to read it? After all, if your reader is not interested in the topic they are never going to pick up your book to read it. Literally, pick it up in the case of a printed book and theoretically, in the case of an eBook.

It may seem like an insurmountable problem but it really isn't.

The solution is to create a marketing plan for your eBook. Part of that plan will include choosing the topic for your book. There are four main methods you can use to ensure that your book is well received. Each is used for a different purpose and under different conditions.

The first method is used when you are first starting to build an eBook business. It is sometimes referred to erroneously as choosing your niche. However, it is really a matter of mixing niche marketing and micro marketing. It begins by micro-marketing. In other words, you choose a market or product that you wish to write in. Then you begin to compress that market until you have a small topic that you will address. For example, you might choose to sell into the money market and eventually pick a micro-market of building an information marketing business. In internet marketing, this is typically accompanied by identifying a niche or target customer. You then identify a problem your target customer might have and a solution to that problem. This solution becomes your topic.

The next method occurs when you've begun to build your business but you're customer list is still quite small. In this case, you can examine your solution and then determine the next place your customer will have a problem. This becomes your next topic. This method works well if you know your topic well or better still know your target customer. However, it is always possible that you will guess wrong. Your customers may not experience the problem in the same place as you predict. In that case, your customers won't be interested in reading your eBook. You'll have failed.

The third customer based method is to simply ask your customers where they are having problems. What is it that is preventing them from progressing? The solution to that problem becomes the topic for your next eBook or course. This works best if you have a large number of customers and if it is built into your email marketing campaign.

The fourth method is used when you are not building a business using eBooks. Rather it is used when you are building a business out of writing eBooks. These eBooks are typically being sold for the Kindle or iPad platforms using Amazon or the iBookstore. They tend to be independent and your focus is less focused on relationships with your customers. In fact, it's simply an internet version of the traditional book selling industry. In that case, you don't have customers. To make up for that fact, you can use Google to identify potential keywords or questions that your readers will be looking for answers to.

Creating An E-Book Cover - How To Get Your Professional E-Book Cover Designed For Only $5 At Fiverr

A colorful, professional e-book cover will help your new e-book stand out from the competition in the Amazon Kindle E-Book Store. When your e-book stands out, you sell more e-books. When you sell more e-books, you are very happy.

So if you want to be happy, don't skimp on a good e-book cover. Even if you have zero skills designing anything, for as little as $5 you can hire a professional designer on Fiverr to supply you with an e-book cover that will boost your sales quickly.

Fiverr.com is a very popular "micro-job" website featuring gigs encompassing a whole host of services -- writing, reviews, advertising, video, sending Twitter announcements -- but most importantly for you, there are skilled, qualified art designers who are a whiz at cranking out good looking e-book covers. All gigs are for sale for just $5. It's a bargain.

People selling their services on Fiverr -- or offering "gigs" -- briefly tell what they will do for the standard $5 fee. Most explain their offer in less than 50 words. They state what they'll do, how quickly they'll do it, and most add phrases like, "Will make changes to make you happy."

Some have accumulated enough positive reviews that Fiverr allows them to post "Related Gigs" -- these are add-ons or additional related services they can provide you, sometimes for $10 or $20.

If you've ever gotten frustrated dealing with a graphic designer who thinks you're wrong and they're always right, you'll appreciate this.

To hire one of these designers, create a free account at Fiverr.com.

Type "eBook covers" into the search box at the top of the page.

Sort the results by "Ratings." This will give you highly-recommended graphic artists listings. The good ones will prominently display their past work for your review.

Read through the reviews. Stay away from those who have lots of negative reviews.

It's not a bad idea to try someone just starting out. You'll be helping a fellow internet marketer get a foothold and build their portfolio, and you'll only be risking $5 if the project doesn't live up to your expectations. I'm betting, though, that you'll be satisfied.

Pick the "Gig" you like. You can send an email clarifying what work they will, won't or can't do. Once you're certain that you've found a good match, you can "Buy" the gig. You'll be directed to a PayPal checkout page to submit your $5 payment direct to Fiverr. They hold it in an account, and when the gig is completed, the graphic artist gets paid $4. Fiverr keeps $1 of the transaction.

Many of the good graphic artists will request information from you like:

What message are you trying to convey? Who is the target market? Do you want graphics included, or just words typeset on the cover?

You can send in a rough layout of your own. I'd recommend just letting their imagination take over. You can always request minor changes -- center this, change color of that -- although I wouldn't recommend making major changes to wording or switch from simple lettering only to full-blown graphics design at this point.

The e-book cover image is then posted to your Fiverr account dialogue page often that same day -- allowing you easy access to download it and then upload to the website where your e-book is being sold. Just be aware that Fiverr actively discourages direct communications between buyers and sellers, probably to prevent them circumventing the Fiverr system. Accounts can be closed for violations of the website's terms.

Time is money, and spending just 10 minutes finding and hiring a professional graphic arts designer for only $5 on Fiverr is a good way for you to keep more of both!

Tuesday, November 27, 2012

Point to Point Vs Spoke and Hub? Air Taxi

Boeing it is said took a big gamble in predicting the future of air travel. Instead of going bigger like Airbus and building an aircraft like the A380, the biggest airliner ever built; The Boeing Company decided to go for a more efficient smaller aircraft with better materials and better range. It worked and sales are really going strong for Boeing. The economists in the commercial aviation business were watching the trends and they agreed.

So what is the future of passenger air travel; Airborne Taxi? Point to point, Scrub the spoke and wheel? Is it real or more PR for hopes of revitalizing the aviation sector in the United States? Does it matter, the new deal is point to point which we have seen coming for about five years now. Actually ten if you look at the pre-sort of P-1 and P-2 freight at the Fed Ex Terminals. Pre-sort before it goes to the hub in Memphis means less cost and more profitable flights. It seems now this newest theory is being used everywhere again. Even in container shipments are being moved this way, and there is even a study at the World Bank discussing this issue.

If you can cut out the middleman by way of computerized logistics you can see the benefit. It appears that the computer industry has something to do with organizational theory of the flow of transportation as well. There has been much talk about this and those airlines with smaller hubs or multi-hubs and most like point to point did best in the recession and during the 9-11 downturn. The winners in the airline sector used point to point strategies to stay ahead of their competitors; Jet Blue and South West Airlines among the best examples of this.

Now Air Taxi business is coming into play as an extension of the fractional jet market. After 9-11 we saw a big boost in chartered aircraft for top executives as the lines and hassles created by the TSA were unnerving to say the least. More executives and wealthy families traveling this way provided greater volume and economies of scale and thus spurred on the market when other commercial aviation sectors were hit hard by 9-11. The trend is continuing and we are seeing a whole new wave and revival in commercial aviation. Think on this.

Private Jet Ownership Indeed

Wouldn't you like to own your own private jet? Have you ever thought about it? Many of us have and you know what it is not all that expensive as you might think after all. Private jet ownership is really taking off these days. As a matter of fact manufacturers of business aircraft are quite happy with the market sector and most are completely bullish on their future prospects in the industry.

There is much interest in the private transportation sector and jet aircraft business. Fractional Jet ownership has never been easier. While we are nearing the top of a classic business cycle we see good economic conditions. Business Jet sales and fractional ownership continue to rise; in fact one aircraft manufacturing in a press release stated that they predict; "8,300 business jet purchases worldwide through 2014, valued at more than $131 billion" and are reading themselves now to take advantage of it. No city in America could be more thrilled with that kind of news than Wichita Kansas.

In another recent industry press release it stated; "The industry's most seasoned advisors will convene once again at Strategic Research Institute's 10th Annual Corporate Aircraft Transactions, July 11-12, in New York City, to bring you up-to-date on current issues affecting business aviation today and introduce tools and techniques needed to advance your knowledge in the corporate jet acquisition and financing process." Federal Aviation regulations and Part 135 have changed a bit and seem to be moving towards working with the market place to insure continuation of this private jet trend. Fractional Jet ownership has never been easy. Where would you like to fly today? Think about it.

Private Jet Ownership Indeed

Wouldn't you like to own your own private jet? Have you ever thought about it? Many of us have and you know what it is not all that expensive as you might think after all. Private jet ownership is really taking off these days. As a matter of fact manufacturers of business aircraft are quite happy with the market sector and most are completely bullish on their future prospects in the industry.

There is much interest in the private transportation sector and jet aircraft business. Fractional Jet ownership has never been easier. While we are nearing the top of a classic business cycle we see good economic conditions. Business Jet sales and fractional ownership continue to rise; in fact one aircraft manufacturing in a press release stated that they predict; "8,300 business jet purchases worldwide through 2014, valued at more than $131 billion" and are reading themselves now to take advantage of it. No city in America could be more thrilled with that kind of news than Wichita Kansas.

In another recent industry press release it stated; "The industry's most seasoned advisors will convene once again at Strategic Research Institute's 10th Annual Corporate Aircraft Transactions, July 11-12, in New York City, to bring you up-to-date on current issues affecting business aviation today and introduce tools and techniques needed to advance your knowledge in the corporate jet acquisition and financing process." Federal Aviation regulations and Part 135 have changed a bit and seem to be moving towards working with the market place to insure continuation of this private jet trend. Fractional Jet ownership has never been easy. Where would you like to fly today? Think about it.

A Look at Fractional Jet Ownership

We've all experienced it - the commercial flight. After a mad dash to make it to the airport on time, including the hours allotted for getting through security, where you'll have to take off your shoes, empty your pockets, and prove that your laptop is not a bomb, you sit and wait for a couple hours before they decide to start boarding, and give you the privilege of sitting in the cramped seat that you paid a couple hundred dollars for.

The mega-rich have always had the option of private aircraft available to them. If you're Donald Trump, you can think nothing of equipping yourself with a Boeing 727 that costs probably close to $50 Million (not including the costs of pilots, flight attendants, support staff, insurance, fuel, maintenance, etc.). For others, however, the idea of a private jet has been outside the realm of possibility. An exciting concept in private aviation, however, is allowing private jet travel to make more sense for those who have seriously considered it as a possibility.

Fractional jet ownership is a fairly new concept. It is based on the idea that an individual can purchase a fraction of a plane, and pay management and operation fees to a company that will be responsible for safety, pilot training, hiring of crew, and all those other things that you don't want (or wouldn't know how) to deal with. Fractional ownership can substantially cut the costs of owning your own aircraft.

Fractional jet ownership is provided by a number of companies, including Cessna's CitationShares, Bombardier's Flexjet, and NetJets, the company that started the trend. As consumer interest in fractional jet ownership has increased, so has the competition between these companies. CitationShares and Flexjet are owned by aircraft manufacturers, their respective fleets composed mainly (if not entirely) of the planes they make. NetJets, on the other hand features a broader spectrum of aircraft, and is the industry leader. As such, that's who we'll be focusing on today.

It is true that the fractionals substantially cut the costs related to owning an aircraft. That's not to say that private jet ownership is for everyone, however. The primary target of the fractionals consists of those who have considered owning (or sharing) a jet, but found the arrangements too complicated or expensive to justify, as well as those who are used to first class air travel, but want to make a step up. The fractionals are also an attractive deal for mid-sized companies who need the convenience of a private aircraft without the premium price. According to NetJets's website, purchasing a 1/8 share in a Raytheon Hawker 400XP would set you back $793,750 plus a $10,582 monthly maintenance fee, and an hourly charge of $1,501. That 1/8 share works out to about 100 occupied hours per year. Yeah, it's expensive, but when you consider the price of seven first class tickets from New York to Miami, it suddenly becomes more reasonable. In fact, as a little experiment, I attempted to get the price on such a flight on very short notice. NetJets claims that your plane will be waiting on the tarmac within 6-12 hours notice. With a commercial carrier, I was unable to find a next-day flight, I was unable to find first class seating, and on one airline, I was informed that a return flight wouldn't be available until a week after the date I requested. If short notice flights are commonplace in your life, NetJets offers the solution.

Let's say, however, that you aren't interested in a small aircraft like the 400XP. What if you want something that can fly from New York to London non-stop? Well, just step into one of NetJets's large cabin aircraft. If you are lucky enough to afford these multi-million dollar jets, you will enjoy the highest degree of luxury. The Gulfstream 550, for example, is the latest and greatest in Gulfstream's line of long-haul private aircraft. Aboard, you will find a satellite telephone, video monitors, a DVD entertainment system, data ports, a fax machine, and whatever else you need to run your operations (or enjoy some well-deserved down time) at 30,000 ft. Naturally, the Gulfstream 550 also offers a full service galley, as well as a flight attendant for you and 13 others.

The final frontier in fractional ownership is the Boeing Business Jet (BBJ). If you've ever flown on Boeing's popular line of 737 airliners, you know how big the BBJ is. That's because the BBJ is actually a gutted 737, which is then outfitted with the latest in in-flight luxury. In fact, the BBJ is even available with a boardroom, bedrooms, and a shower. Yeah..... a shower. Nothing says success like the ability to roll out of bed, take a shower, eat a nice breakfast - all while you cut through the air at 528 mph. If the $50,000,000.00 price tag (full price) is a little disturbing, owning a fraction with NetJets can take a large chunk out of it.

Fractional shares start at 1/16 of a share, which can be as low as $369,875 in a Hawker 400XP. That's 50 hours of flying time. For those who don't want the commitment (or the cost) of buying a fraction, NetJets has implemented a lower-cost solution that they call the Marquis Jet Card. The Marquis Jet Card starts at $109,900 for 25 hours in a Cessna Citation V. With the Marquis Jet Card, required notice jumps up to 10 hours, which is still much better than anything the airlines can offer. The card offers the convenience of chartering an aircraft, with the peace of mind that you get from NetJets's safety standards. Other fractional carriers also have prepaid jet cards, so this is a [somewhat] affordable solution for those who don't want to deal with the monthly or upfront costs of ownership.

If you decide that fractional ownership is for you, be warned, you should thoroughly investigate the pilot training, safety procedures, aircraft, and management services that each company offers before making a decision. The big three, NetJets, CitationShares, and Flexjet, offer excellence in each, but some newer fractional start-ups may not be up to snuff. Remember that your security and safety is paramount, and if you feel that it's inadequate with a particular company, take your business elsewhere. If you're serious about making a fractional jet purchase, and live nearby to their operations, don't hesitate to ask for a tour of their aircraft and facilities, they should be more than happy to accommodate you. Many fractional operators hold regular events around the country in which prospective buyers can take a look around the aircraft and the service that they offer.

Fractional jet ownership offers the best of luxury, security, and functionality without the premium total ownership requires. If you've been considering buying or chartering private aircraft, fractional ownership just may be for you.

Leveraging Social Media for Search Engine Off-Page Ranking Factors - del.icio.us, Flickr, Squidoo

SES San Jose, 2006

Attending morning SES (Search Engine Strategies) sessions after a 4am wake-up, airport crowds, public transit shuffles and schlepping luggage all morning - I was a bit cranky by the time I finally arrived at the San Jose Convention Center for morning sessions. So please forgive my mood here, but the "Leveraging Social Search" session seemed a bit lightweight and without any solid suggestions for attendees.

First speaker Gary Stein, Director of Strategy, Ammo Marketing, mentioned the famous "Jib Jab" videos as viral social content and skimmed over stats from a PEW Internet study on why people say they blog. Top reasons many people do it for "Creative Expression" most do it for documenting experience. The third most popular reason was to share knowledge and experience.

That third ranked reason seems the best reason for marketers, the easiest to exploit for commercial reasons and the most likely to lead to valuable, lasting and worthwhile (marketable) content. Stein's role is that of a "Word of Mouth" or "WOM" marketer, so one can see why Jib Jab and positive blogger endorsements are near and dear to his heart.

Reputation management and true Word of Mouth (WOM) can span a very wide chasm between start-ups and potential success for the lucky product marketer - but there are also bad boys out there badmouthing vulnerable companies and products to extort "protection money" from nervous early stage companies. Many SEO's have been approached by anxious company reps seeking a way to overcome bad (high ranking) blog and forum posts for their company name or product trademark.

But the difference between suggesting that businesses go out and gain all those positive blog comments and actually getting those endorsements from bloggers in your marketing space are two very different things. All marketers would dearly love some clear and direct methods of gaining those social kudos online short of "Astro Turfing". (Supposed grass root marketing planted by WOM marketers.)

Next up on the panel was Scott Meyer, President and CEO, About.com,who made a quick intro to his portion of this panel by offering 4 key (power) points.

1. Success in social media equals Engagement plus authenticity times Target Audience Reach

2. Look for the Riches in the niches Social media takes many forms

3. Learn but don't be intimidated.

4. Cede only as much control as you are comfortable with. (Protect your brand)

While he suggested that those points were the critical take-aways of his presentation, he did expand on them. He classified About.com content as "mundane and not sexy" and emphasized it was editorially controlled, and thus not true social content. (I'll agree to the mundane label and add somewhat shallow as my own editorial comment on About.com) Meyer emphasized several advertiser tie-ins to About.com content and pointed out the recent NBC Torino Winter Olympics 2006 event coverage by About.com guide James Martin.

The social media label has been applied widely in this new space and more forms of that amorphous category are emerging every day. One of those emerging is the new "Plum" where entrepreneur Hans Peter Brondmo is doing something that might be called a variation of del.icio.us or maybe Squidoo.com where people "collect" stuff and tag it. The site is not officially launched as yet, but descriptions on the "learn more" page of the site suggest it will share aspects of both of those, plus a few more.

Brondmo outlined social content creation with a reference to a variant of the famed 80/20 rule where 80% of content is created by 20% of users.

An aside here: I love that the top search result for the 80/20 rule or "Pareto Principle" is About.com, since we just heard from the top man at About.com, I classified it myself as "shallow" and it turned up while researching "Social Media" in a story on search engine strategies. Rich.

He suggests a variation on that at 90:10:1 meaning that 1% of people contribute content 10% participate in the dialogue (comment or discuss), while 90% are consumers only - suggesting what he called "Info-Voyeurism" when he said, "We like to watch." Brondmo suggests that "open Source Marketing" asks the question "Can you control a mob?" and proposed an answer of sorts by suggesting that you do that through "Trust" in a community or system.

Wrapping up presentations was Brian Monahan, VP, ITG Emerging Media Lab - Director of "user gnerated content practice" with what he referred to as the self expression of "Me" media. Monahan showed some free form video clips solicited from several video bloggers which were done in response to a questionaire provided to them.

Those video clips elicited several smart (and funny) remarks from the video bloggers in response to the questions presented to them. Monahan suggested that those respondents or content "Generators." He said study suggests that they were highly opinionated, crave recognition, were "class clowns," sarcastic & reactive rather than original. Not much input beyond that of "I like it or not".

The conclusions drawn by each of the speakers appear to be that user generated content and social media are powerful beyond belief and that it is changing marketing in ways we have yet to fully grasp. Attendees looking for ways to successfully fulfill the session title (Leveraging Social Media) certainly went away frustrated that they were given no help find a way to exploit social media and leverage it to advantage, because they were not provided any true suggestions short of using the companies represented on the panel in one way or another to advertise or market.

I'd say that they have failed to leverage this SES reporter's opinion.

Leveraging Social Media for Search Engine Off-Page Ranking Factors - del.icio.us, Flickr, Squidoo

SES San Jose, 2006

Attending morning SES (Search Engine Strategies) sessions after a 4am wake-up, airport crowds, public transit shuffles and schlepping luggage all morning - I was a bit cranky by the time I finally arrived at the San Jose Convention Center for morning sessions. So please forgive my mood here, but the "Leveraging Social Search" session seemed a bit lightweight and without any solid suggestions for attendees.

First speaker Gary Stein, Director of Strategy, Ammo Marketing, mentioned the famous "Jib Jab" videos as viral social content and skimmed over stats from a PEW Internet study on why people say they blog. Top reasons many people do it for "Creative Expression" most do it for documenting experience. The third most popular reason was to share knowledge and experience.

That third ranked reason seems the best reason for marketers, the easiest to exploit for commercial reasons and the most likely to lead to valuable, lasting and worthwhile (marketable) content. Stein's role is that of a "Word of Mouth" or "WOM" marketer, so one can see why Jib Jab and positive blogger endorsements are near and dear to his heart.

Reputation management and true Word of Mouth (WOM) can span a very wide chasm between start-ups and potential success for the lucky product marketer - but there are also bad boys out there badmouthing vulnerable companies and products to extort "protection money" from nervous early stage companies. Many SEO's have been approached by anxious company reps seeking a way to overcome bad (high ranking) blog and forum posts for their company name or product trademark.

But the difference between suggesting that businesses go out and gain all those positive blog comments and actually getting those endorsements from bloggers in your marketing space are two very different things. All marketers would dearly love some clear and direct methods of gaining those social kudos online short of "Astro Turfing". (Supposed grass root marketing planted by WOM marketers.)

Next up on the panel was Scott Meyer, President and CEO, About.com,who made a quick intro to his portion of this panel by offering 4 key (power) points.

1. Success in social media equals Engagement plus authenticity times Target Audience Reach

2. Look for the Riches in the niches Social media takes many forms

3. Learn but don't be intimidated.

4. Cede only as much control as you are comfortable with. (Protect your brand)

While he suggested that those points were the critical take-aways of his presentation, he did expand on them. He classified About.com content as "mundane and not sexy" and emphasized it was editorially controlled, and thus not true social content. (I'll agree to the mundane label and add somewhat shallow as my own editorial comment on About.com) Meyer emphasized several advertiser tie-ins to About.com content and pointed out the recent NBC Torino Winter Olympics 2006 event coverage by About.com guide James Martin.

The social media label has been applied widely in this new space and more forms of that amorphous category are emerging every day. One of those emerging is the new "Plum" where entrepreneur Hans Peter Brondmo is doing something that might be called a variation of del.icio.us or maybe Squidoo.com where people "collect" stuff and tag it. The site is not officially launched as yet, but descriptions on the "learn more" page of the site suggest it will share aspects of both of those, plus a few more.

Brondmo outlined social content creation with a reference to a variant of the famed 80/20 rule where 80% of content is created by 20% of users.

An aside here: I love that the top search result for the 80/20 rule or "Pareto Principle" is About.com, since we just heard from the top man at About.com, I classified it myself as "shallow" and it turned up while researching "Social Media" in a story on search engine strategies. Rich.

He suggests a variation on that at 90:10:1 meaning that 1% of people contribute content 10% participate in the dialogue (comment or discuss), while 90% are consumers only - suggesting what he called "Info-Voyeurism" when he said, "We like to watch." Brondmo suggests that "open Source Marketing" asks the question "Can you control a mob?" and proposed an answer of sorts by suggesting that you do that through "Trust" in a community or system.

Wrapping up presentations was Brian Monahan, VP, ITG Emerging Media Lab - Director of "user gnerated content practice" with what he referred to as the self expression of "Me" media. Monahan showed some free form video clips solicited from several video bloggers which were done in response to a questionaire provided to them.

Those video clips elicited several smart (and funny) remarks from the video bloggers in response to the questions presented to them. Monahan suggested that those respondents or content "Generators." He said study suggests that they were highly opinionated, crave recognition, were "class clowns," sarcastic & reactive rather than original. Not much input beyond that of "I like it or not".

The conclusions drawn by each of the speakers appear to be that user generated content and social media are powerful beyond belief and that it is changing marketing in ways we have yet to fully grasp. Attendees looking for ways to successfully fulfill the session title (Leveraging Social Media) certainly went away frustrated that they were given no help find a way to exploit social media and leverage it to advantage, because they were not provided any true suggestions short of using the companies represented on the panel in one way or another to advertise or market.

I'd say that they have failed to leverage this SES reporter's opinion.

Leveraging Social Media for Search Engine Off-Page Ranking Factors - del.icio.us, Flickr, Squidoo

SES San Jose, 2006

Attending morning SES (Search Engine Strategies) sessions after a 4am wake-up, airport crowds, public transit shuffles and schlepping luggage all morning - I was a bit cranky by the time I finally arrived at the San Jose Convention Center for morning sessions. So please forgive my mood here, but the "Leveraging Social Search" session seemed a bit lightweight and without any solid suggestions for attendees.

First speaker Gary Stein, Director of Strategy, Ammo Marketing, mentioned the famous "Jib Jab" videos as viral social content and skimmed over stats from a PEW Internet study on why people say they blog. Top reasons many people do it for "Creative Expression" most do it for documenting experience. The third most popular reason was to share knowledge and experience.

That third ranked reason seems the best reason for marketers, the easiest to exploit for commercial reasons and the most likely to lead to valuable, lasting and worthwhile (marketable) content. Stein's role is that of a "Word of Mouth" or "WOM" marketer, so one can see why Jib Jab and positive blogger endorsements are near and dear to his heart.

Reputation management and true Word of Mouth (WOM) can span a very wide chasm between start-ups and potential success for the lucky product marketer - but there are also bad boys out there badmouthing vulnerable companies and products to extort "protection money" from nervous early stage companies. Many SEO's have been approached by anxious company reps seeking a way to overcome bad (high ranking) blog and forum posts for their company name or product trademark.

But the difference between suggesting that businesses go out and gain all those positive blog comments and actually getting those endorsements from bloggers in your marketing space are two very different things. All marketers would dearly love some clear and direct methods of gaining those social kudos online short of "Astro Turfing". (Supposed grass root marketing planted by WOM marketers.)

Next up on the panel was Scott Meyer, President and CEO, About.com,who made a quick intro to his portion of this panel by offering 4 key (power) points.

1. Success in social media equals Engagement plus authenticity times Target Audience Reach

2. Look for the Riches in the niches Social media takes many forms

3. Learn but don't be intimidated.

4. Cede only as much control as you are comfortable with. (Protect your brand)

While he suggested that those points were the critical take-aways of his presentation, he did expand on them. He classified About.com content as "mundane and not sexy" and emphasized it was editorially controlled, and thus not true social content. (I'll agree to the mundane label and add somewhat shallow as my own editorial comment on About.com) Meyer emphasized several advertiser tie-ins to About.com content and pointed out the recent NBC Torino Winter Olympics 2006 event coverage by About.com guide James Martin.

The social media label has been applied widely in this new space and more forms of that amorphous category are emerging every day. One of those emerging is the new "Plum" where entrepreneur Hans Peter Brondmo is doing something that might be called a variation of del.icio.us or maybe Squidoo.com where people "collect" stuff and tag it. The site is not officially launched as yet, but descriptions on the "learn more" page of the site suggest it will share aspects of both of those, plus a few more.

Brondmo outlined social content creation with a reference to a variant of the famed 80/20 rule where 80% of content is created by 20% of users.

An aside here: I love that the top search result for the 80/20 rule or "Pareto Principle" is About.com, since we just heard from the top man at About.com, I classified it myself as "shallow" and it turned up while researching "Social Media" in a story on search engine strategies. Rich.

He suggests a variation on that at 90:10:1 meaning that 1% of people contribute content 10% participate in the dialogue (comment or discuss), while 90% are consumers only - suggesting what he called "Info-Voyeurism" when he said, "We like to watch." Brondmo suggests that "open Source Marketing" asks the question "Can you control a mob?" and proposed an answer of sorts by suggesting that you do that through "Trust" in a community or system.

Wrapping up presentations was Brian Monahan, VP, ITG Emerging Media Lab - Director of "user gnerated content practice" with what he referred to as the self expression of "Me" media. Monahan showed some free form video clips solicited from several video bloggers which were done in response to a questionaire provided to them.

Those video clips elicited several smart (and funny) remarks from the video bloggers in response to the questions presented to them. Monahan suggested that those respondents or content "Generators." He said study suggests that they were highly opinionated, crave recognition, were "class clowns," sarcastic & reactive rather than original. Not much input beyond that of "I like it or not".

The conclusions drawn by each of the speakers appear to be that user generated content and social media are powerful beyond belief and that it is changing marketing in ways we have yet to fully grasp. Attendees looking for ways to successfully fulfill the session title (Leveraging Social Media) certainly went away frustrated that they were given no help find a way to exploit social media and leverage it to advantage, because they were not provided any true suggestions short of using the companies represented on the panel in one way or another to advertise or market.

I'd say that they have failed to leverage this SES reporter's opinion.

Internet Faxing Service Review

The Internet is reshaping every form of communications medium, and faxing is no exception. The latest twist: Internet faxing services that let you send messages to any fax machine from any Web browser or email, and others that give you a "personal fax phone number," then forward any documents sent there to your e-mail inbox.

The Fax Machine - Workhorse in the '80s and '90s.

It enabled you to send a document to anyone, anywhere, at any time, and know that it was received instantly. It was a godsend in the 1980s and everyone had to have one. But it has become an expensive bit of machinery that will cost you money every time you use it. Smart organizations are now reducing or eliminating the fax machines they use in favor of electronic services. The fax machine costs you in paper, toner, phone bills and repairs. It is like a taxi-meter in that regard, and the bill keeps growing and growing. Currently most of the documents that you fax are created on a computer. If you fax them through a fax machine, you must print out the documents, manually create a cover page, and you must go to the fax machine to send the documents. Every time you receive a fax, you must retrieve it from the community fax machine, rather than having it delivered directly to your PC workstation like any other document. Many people still use fax machines today. The alternative is to use fax services from companies that provide Internet fax services.

Fax Machine Costs

The fax machine is considered a simple tool by many, which is probably why they haven't replaced it yet. Anybody can stick a document into the auto feeder, dial a phone number, and send the document at 14.4 or 33.6 Kbs. But it costs to send a fax.

Among the actions employees must take to fax a document, labor is the greatest hidden operating cost. Labor is a key factor because your staff is more expensive than phone calls, and it makes the biggest difference in fax costs. Most businesses neglect to factor in the costs of actions such as employees walking to the machine, waiting to use it, the faxing process and the employee's return trip to their desk. All of this takes time. And in the world of hidden fax operating costs-you guessed it-time is money. Also, keep in mind that it isn't unusual to find executives with six-figure salaries performing some of the same fax-related tasks as clerical workers. When that happens, those labor costs can be as astronomical as some of those six-figure salaries. Costs also incurred are lease and maintenance charges for fax machines as well as sending charges for making fax phone calls. These depend on the rates you pay and the speed at which your fax machine and the machines you send to can distribute faxes.

How Internet Faxing Works

Ever heard of eFax? You sign up for a fax number. When people send you faxes, they're auto-forwarded to your e-mail Inbox, where you can read them, trash them if they're junk, or print them out only if necessary. Not only do you save paper and ink, but you don't need a fax machine or a second phone line-and you get your faxes wherever you happen to be in the country.

Together, in principle, these Internet fax services offer all the advantages of fax -- a universal system for quick and convenient distribution of anything you can put on paper -- without making you spend your money on a fax machine, fax supplies or fax phone fees.

In the business world, any time that you can save money, your customers will ultimately save money too. That is why Internet faxing is a good idea. Internet faxing is the practice of using your email (or a website) to send and receive faxes. The speed and efficiency of email, coupled with the lower costs of sending broadcast faxes via email is more desirable than making lots of phone calls.

Sending and Receiving faxes over the Internet with your regular fax machines sounds cool, but so far, today's standard fax machines do not yet know how to speak Internet - you can't use them over the Internet. Some of the newer models will have this capability, but it will take time to gain worldwide acceptance. In the meantime, there are a number of services that bridge the gap between traditional faxes and the new world of Internet-based communications.

A number of companies, such as eFax, Faxaway, Internet Fax Provider and MaxEmail, allow you to send or receive faxes over the Internet. These services are either free or charge a monthly fee.

However, many of these services are limited in what they can do:

Require people to dial a long distance number to send you a fax [eFax, MaxEmail] Attach their own advertising to your outgoing faxes to cover their cost [eFax] Don't offer fax numbers in all local area codes [eFax, MaxEmail] Don't work for handwritten faxes (unless they are scanned in) [all]

Still, Internet faxing provides many advantages. Convenience and better resolution are the two main pluses. They allow you to send and receive your faxes entirely with your email service - the best thing to happen to the business world in the last 10 years. You can send and receive faxes anywhere you can access your existing email account: from your home, office, client's office, hotel, airport or cottage. Or even better, a web-based interface that keeps track of everything you've done with your faxing business and allow you to do cheap and efficient broadcast faxing.

Some of the advantages of Internet faxing:

To send a fax, simply send an email. It will automatically be converted to a fax and delivered immediately To receive a fax, simply check your email. All faxes sent to your fax number will be forwarded to your email Web fax - For people who need to fax their information to thousands instantly. Send thousands of faxes in minutes from our website - Broadcasting. Avoid tying up your computer or telephone lines No software to download or hardware to buy Easily distribute press releases, product and pricing information, newsletters Sending to International phone numbers is cheap - the charge is based on the destination country Easy and convenient - faxes are sent and received over the Internet from the office, at home or on the road. Your Internet "Fax Machine" is available 24x7 and is never busy. Toll-Free is cost effective - some virtual fax numbers are toll free so that no matter where your customers are, they will not pay any additional long distance charges and your North American clients and contacts can reach you free of charge. Privacy - You are the only person to see your faxes, giving them the same privacy as your email. Portable - You can receive your faxes at multiple email addresses simultaneously and you can send and receive faxes while traveling. Receive faxes directly in e-mail - Faxes are receivable and retrievable anytime, anywhere. Faxes are not misplaced and privacy is ensured. Send faxes directly from e-mail. - Eliminate manual faxing. Faxing is integrated into workflow and faxes are delivered faster and at less cost. Immediate Implementation - No unique client/server or software is necessary, only standard e-mail capability. Minimal to no user training. Unlimited scalability - Support as many users as required without purchasing additional fax machines. Combine multiple document types into one fax - Fax multiple documents as easily as sending an e-mail. Account code tracking - Budget and cost management is simplified. Automatic retries for busy or incomplete deliveries - Eliminates need to continually check progress of a fax. E-mail notification of incoming faxes - Users know immediately when a fax has arrived. Delivery confirmation via e-mail - Users always know when their faxes have been delivered.

Quick Summary of the 4 big services

Efax - ([http://www.efax.com]) Undisputed leader in the field of Internet faxing. Offers free version. Free version doesn't provide you with a local number. Regular service is expensive. Offers many other products - remote control of computer, etc. Requires proprietary fax viewer software to view faxes. The most local area code numbers available in the US. Fax-away - (http://www.faxaway.com/) Competitive regular service. Web faxing not supported. Many customizable features and options for sending. The personal fax number they assign you is not local - they are all in some location where the area code is not local to you - just like the free eFax service - not too useful for your customers. Internet Fax Provider - (http://www.internetfaxprovider.com/) Offers toll-free numbers which can be used anywhere in the US with the first 50 faxes per month included in the monthly rate - very convenient for the people sending faxes to you - they will not pay any additional long distance charges. Best rate for broadcast faxing. Many customizable features and options for sending. Comprehensive Web faxing features. MaxEmail - (http://www.maxemail.com/) Offers local numbers in the US. However, you will find that only the major cities are covered. No web faxing available. Good receiving plans.

These fax services use the Internet to mimic real fax machines - that is, they deliver your fax to a recipient's fax machine, anywhere in the world, just as if you had dialed it yourself. Most of these services charge anywhere from 10 cents to 20 cents a page. That's more than you'll pay to send a fax across town, but it's much less than you would pay to dial an overseas phone number, even for a short fax.

Most major e-fax vendors offer additional features, including broadcast faxes, the ability to route incoming faxes to you as email attachments and monthly billing.

On the sending side: Most Internet faxing vendors allow you to send faxes by attaching files to an email. When the Internet Fax server gets the email, the emails get converted into a fax coversheet with the recipient's fax number pulled from the "To:" address. The attached files then get converted to TIFF or PDF files for easy viewing by the recipient. The service will then deliver the converted fax to the recipient's standard fax number.

On the receiving side: Most Internet fax vendors will provide you with a phone number that you can then give to your customers. This number can be a local number (if you are located in or near a major US city) or a toll free number (available everywhere.) People will send you faxes to that number in the standard way. The service will then convert the fax to a PDF or TIFF image (or in the case of eFax, a custom image for viewing w/ their software) and send to your email as an attachment. You can then view the fax with any standard Windows Image viewer.

In the future as more fax machines include built-in Internet connectivity, faxing might give email a run for its money as a cheap, convenient way to send documents. Until that time, however, e-fax services will provide the best alternative to picking up the phone and sending faxes the old-fashion

Internet Faxing Service Review

The Internet is reshaping every form of communications medium, and faxing is no exception. The latest twist: Internet faxing services that let you send messages to any fax machine from any Web browser or email, and others that give you a "personal fax phone number," then forward any documents sent there to your e-mail inbox.

The Fax Machine - Workhorse in the '80s and '90s.

It enabled you to send a document to anyone, anywhere, at any time, and know that it was received instantly. It was a godsend in the 1980s and everyone had to have one. But it has become an expensive bit of machinery that will cost you money every time you use it. Smart organizations are now reducing or eliminating the fax machines they use in favor of electronic services. The fax machine costs you in paper, toner, phone bills and repairs. It is like a taxi-meter in that regard, and the bill keeps growing and growing. Currently most of the documents that you fax are created on a computer. If you fax them through a fax machine, you must print out the documents, manually create a cover page, and you must go to the fax machine to send the documents. Every time you receive a fax, you must retrieve it from the community fax machine, rather than having it delivered directly to your PC workstation like any other document. Many people still use fax machines today. The alternative is to use fax services from companies that provide Internet fax services.

Fax Machine Costs

The fax machine is considered a simple tool by many, which is probably why they haven't replaced it yet. Anybody can stick a document into the auto feeder, dial a phone number, and send the document at 14.4 or 33.6 Kbs. But it costs to send a fax.

Among the actions employees must take to fax a document, labor is the greatest hidden operating cost. Labor is a key factor because your staff is more expensive than phone calls, and it makes the biggest difference in fax costs. Most businesses neglect to factor in the costs of actions such as employees walking to the machine, waiting to use it, the faxing process and the employee's return trip to their desk. All of this takes time. And in the world of hidden fax operating costs-you guessed it-time is money. Also, keep in mind that it isn't unusual to find executives with six-figure salaries performing some of the same fax-related tasks as clerical workers. When that happens, those labor costs can be as astronomical as some of those six-figure salaries. Costs also incurred are lease and maintenance charges for fax machines as well as sending charges for making fax phone calls. These depend on the rates you pay and the speed at which your fax machine and the machines you send to can distribute faxes.

How Internet Faxing Works

Ever heard of eFax? You sign up for a fax number. When people send you faxes, they're auto-forwarded to your e-mail Inbox, where you can read them, trash them if they're junk, or print them out only if necessary. Not only do you save paper and ink, but you don't need a fax machine or a second phone line-and you get your faxes wherever you happen to be in the country.

Together, in principle, these Internet fax services offer all the advantages of fax -- a universal system for quick and convenient distribution of anything you can put on paper -- without making you spend your money on a fax machine, fax supplies or fax phone fees.

In the business world, any time that you can save money, your customers will ultimately save money too. That is why Internet faxing is a good idea. Internet faxing is the practice of using your email (or a website) to send and receive faxes. The speed and efficiency of email, coupled with the lower costs of sending broadcast faxes via email is more desirable than making lots of phone calls.

Sending and Receiving faxes over the Internet with your regular fax machines sounds cool, but so far, today's standard fax machines do not yet know how to speak Internet - you can't use them over the Internet. Some of the newer models will have this capability, but it will take time to gain worldwide acceptance. In the meantime, there are a number of services that bridge the gap between traditional faxes and the new world of Internet-based communications.

A number of companies, such as eFax, Faxaway, Internet Fax Provider and MaxEmail, allow you to send or receive faxes over the Internet. These services are either free or charge a monthly fee.

However, many of these services are limited in what they can do:

Require people to dial a long distance number to send you a fax [eFax, MaxEmail] Attach their own advertising to your outgoing faxes to cover their cost [eFax] Don't offer fax numbers in all local area codes [eFax, MaxEmail] Don't work for handwritten faxes (unless they are scanned in) [all]

Still, Internet faxing provides many advantages. Convenience and better resolution are the two main pluses. They allow you to send and receive your faxes entirely with your email service - the best thing to happen to the business world in the last 10 years. You can send and receive faxes anywhere you can access your existing email account: from your home, office, client's office, hotel, airport or cottage. Or even better, a web-based interface that keeps track of everything you've done with your faxing business and allow you to do cheap and efficient broadcast faxing.

Some of the advantages of Internet faxing:

To send a fax, simply send an email. It will automatically be converted to a fax and delivered immediately To receive a fax, simply check your email. All faxes sent to your fax number will be forwarded to your email Web fax - For people who need to fax their information to thousands instantly. Send thousands of faxes in minutes from our website - Broadcasting. Avoid tying up your computer or telephone lines No software to download or hardware to buy Easily distribute press releases, product and pricing information, newsletters Sending to International phone numbers is cheap - the charge is based on the destination country Easy and convenient - faxes are sent and received over the Internet from the office, at home or on the road. Your Internet "Fax Machine" is available 24x7 and is never busy. Toll-Free is cost effective - some virtual fax numbers are toll free so that no matter where your customers are, they will not pay any additional long distance charges and your North American clients and contacts can reach you free of charge. Privacy - You are the only person to see your faxes, giving them the same privacy as your email. Portable - You can receive your faxes at multiple email addresses simultaneously and you can send and receive faxes while traveling. Receive faxes directly in e-mail - Faxes are receivable and retrievable anytime, anywhere. Faxes are not misplaced and privacy is ensured. Send faxes directly from e-mail. - Eliminate manual faxing. Faxing is integrated into workflow and faxes are delivered faster and at less cost. Immediate Implementation - No unique client/server or software is necessary, only standard e-mail capability. Minimal to no user training. Unlimited scalability - Support as many users as required without purchasing additional fax machines. Combine multiple document types into one fax - Fax multiple documents as easily as sending an e-mail. Account code tracking - Budget and cost management is simplified. Automatic retries for busy or incomplete deliveries - Eliminates need to continually check progress of a fax. E-mail notification of incoming faxes - Users know immediately when a fax has arrived. Delivery confirmation via e-mail - Users always know when their faxes have been delivered.

Quick Summary of the 4 big services

Efax - ([http://www.efax.com]) Undisputed leader in the field of Internet faxing. Offers free version. Free version doesn't provide you with a local number. Regular service is expensive. Offers many other products - remote control of computer, etc. Requires proprietary fax viewer software to view faxes. The most local area code numbers available in the US. Fax-away - (http://www.faxaway.com/) Competitive regular service. Web faxing not supported. Many customizable features and options for sending. The personal fax number they assign you is not local - they are all in some location where the area code is not local to you - just like the free eFax service - not too useful for your customers. Internet Fax Provider - (http://www.internetfaxprovider.com/) Offers toll-free numbers which can be used anywhere in the US with the first 50 faxes per month included in the monthly rate - very convenient for the people sending faxes to you - they will not pay any additional long distance charges. Best rate for broadcast faxing. Many customizable features and options for sending. Comprehensive Web faxing features. MaxEmail - (http://www.maxemail.com/) Offers local numbers in the US. However, you will find that only the major cities are covered. No web faxing available. Good receiving plans.

These fax services use the Internet to mimic real fax machines - that is, they deliver your fax to a recipient's fax machine, anywhere in the world, just as if you had dialed it yourself. Most of these services charge anywhere from 10 cents to 20 cents a page. That's more than you'll pay to send a fax across town, but it's much less than you would pay to dial an overseas phone number, even for a short fax.

Most major e-fax vendors offer additional features, including broadcast faxes, the ability to route incoming faxes to you as email attachments and monthly billing.

On the sending side: Most Internet faxing vendors allow you to send faxes by attaching files to an email. When the Internet Fax server gets the email, the emails get converted into a fax coversheet with the recipient's fax number pulled from the "To:" address. The attached files then get converted to TIFF or PDF files for easy viewing by the recipient. The service will then deliver the converted fax to the recipient's standard fax number.

On the receiving side: Most Internet fax vendors will provide you with a phone number that you can then give to your customers. This number can be a local number (if you are located in or near a major US city) or a toll free number (available everywhere.) People will send you faxes to that number in the standard way. The service will then convert the fax to a PDF or TIFF image (or in the case of eFax, a custom image for viewing w/ their software) and send to your email as an attachment. You can then view the fax with any standard Windows Image viewer.

In the future as more fax machines include built-in Internet connectivity, faxing might give email a run for its money as a cheap, convenient way to send documents. Until that time, however, e-fax services will provide the best alternative to picking up the phone and sending faxes the old-fashioned way.

Conclusion

In summary, after reviewing all of the major Internet faxing service vendors, I have found the best service to be the one provided by Internet Fax Provider (IFP). IFP has the best rate plans and offers toll-free numbers that include 50 free faxes per month. I don't go over 30 faxes per month, so it certainly makes sense for me - because with the toll free number provided, my customers don't have to pay long distance charges when they send me a fax. IFP also has the best broadcast sending rates and regular sending plan with the most features. And it was the simplest to use (you don't have to use all the available options.)

For free Internet faxing, I found that eFax offers the best plan. But of course, it puts limitations on the service and you don't get a local fax number. Also, if you live in a big city and you would like a local fax number, then eFax is the best solution. That is if most of your customers are local, because if not, they will pay toll charges when sending you a fax.

Internet Faxing Services Reviewed

The following services provide some type of Internet Faxing:

CallWave

http://www.callwave.com

Installable software helps consumers and businesses get more out of their wireless phone, home phone, and Internet-connected PC by 'bridging' calls between these devices.

More of a cell phone solutions provider - requires custom software.

Data On Call

http://www.dataoncall.com

The company offers a comprehensive suite of fax services including electronic faxing (inbound and outbound), web/fax integrations, developer APIs, fax broadcasting, fax on demand, and custom applications.

Only offer 858 area code and toll free. Expensive. Broadcasting at 8cents/min.

Digital Mail

http://www.digitalmail.com/

E-mail to fax and fax to e-mail services. Users receive a unique phone number, accepting voice mail and faxes.

Difficult to understand, No price structure setup

EasyLink

http://www.easylink.com

Small Business Integrated Desktop Messaging - E-mail to fax, fax to email and desktop faxing. The service was previously named FaxSav.

Large corporate solutions - not meant for small businesses or individual users.

eFax

[http://www.efax.com]

Send faxes, Receive faxes, anywhere you can get email. They have a free service with limitations. Standard service is expensive.

FaxMate

[http://www.faxmate.com]

E-mail to fax, desktop to fax, broadcast fax, and fax to fax via the Internet. Its U800 service allows users a personal toll-free number, which automatically forwards faxes and voice mail to e-mail.

International send rates are standard. $30/mnth, $0.15/min

Faxaway

http://www.faxaway.com

Internet fax & unified messaging service. Faxaway gives customers faxing tools at their desktop.

No local numbers available. Competitive rates and many features and options.

FreeFax

http://www.freefax.com

Send via web, receive as email

Ad supported. Only web-based interface available.

IntelliFax.com

http://www.intellifax.com

Allows you to send and receive Internet faxes. Provides middleware for other Internet fax vendors.

Limited local numbers available. Good send rates. Limited features and options.

Internet Fax Provider

http://www.internetfaxprovider.com

Email-to-Fax, Fax-to-Email, Broadcast faxing. Best Internet faxing solutions and rates available in the US. Simple to use with powerful options. Offers toll free numbers with 50 free incoming faxes included.

Best rates for broadcasting service. Web-based interface included.

Interpage

http://www.interpage.net/sub-faxing.html

Offers a variety of Internet and Telecommunications-based services - including E-Mail Paging, Web and E-Mail Fax Services, Remote Site Monitoring & Internet Voicemail. Focus is not on faxing services. Competitive rates - meant for large corporations.

MaxEmail

http://www.maxemail.com/

Allows you to send and receive faxes via the Web or e-mail and includes voicemail. You can receive notification of incoming faxes and voice messages directly to your digital phone.

Expensive service. Offers local fax numbers, but not as many as eFax and not as convenient as a toll-free number with free service.

Our Fax

http://www.ourfax.com

OURFAX, is the world's first, easy to use, ad supported 100% FREE service, that allows any email user in the world, to send faxes directly from their email address, to almost any fax machine in the world.

Free - Ad supported, Amateur website

SuperFax

http://www.superfax.com

Super Fax is a small internet fax device that replaces your fax machines, receive your faxes, and emails them to you, on your email address.

$495US per unit. Still need a fax line

ZipFax

[http://www.zipteam.com/zipfax/]

ZIPFAX.com will allow you to send from your desktop e-mail to fax machines. It offers text only with no attachments.

You must prepay for online postage with a minimum opening balance of $9.99. Rates are 14 cents per page for most US states.

Internet Faxing Service Review

The Internet is reshaping every form of communications medium, and faxing is no exception. The latest twist: Internet faxing services that let you send messages to any fax machine from any Web browser or email, and others that give you a "personal fax phone number," then forward any documents sent there to your e-mail inbox.

The Fax Machine - Workhorse in the '80s and '90s.

It enabled you to send a document to anyone, anywhere, at any time, and know that it was received instantly. It was a godsend in the 1980s and everyone had to have one. But it has become an expensive bit of machinery that will cost you money every time you use it. Smart organizations are now reducing or eliminating the fax machines they use in favor of electronic services. The fax machine costs you in paper, toner, phone bills and repairs. It is like a taxi-meter in that regard, and the bill keeps growing and growing. Currently most of the documents that you fax are created on a computer. If you fax them through a fax machine, you must print out the documents, manually create a cover page, and you must go to the fax machine to send the documents. Every time you receive a fax, you must retrieve it from the community fax machine, rather than having it delivered directly to your PC workstation like any other document. Many people still use fax machines today. The alternative is to use fax services from companies that provide Internet fax services.

Fax Machine Costs

The fax machine is considered a simple tool by many, which is probably why they haven't replaced it yet. Anybody can stick a document into the auto feeder, dial a phone number, and send the document at 14.4 or 33.6 Kbs. But it costs to send a fax.

Among the actions employees must take to fax a document, labor is the greatest hidden operating cost. Labor is a key factor because your staff is more expensive than phone calls, and it makes the biggest difference in fax costs. Most businesses neglect to factor in the costs of actions such as employees walking to the machine, waiting to use it, the faxing process and the employee's return trip to their desk. All of this takes time. And in the world of hidden fax operating costs-you guessed it-time is money. Also, keep in mind that it isn't unusual to find executives with six-figure salaries performing some of the same fax-related tasks as clerical workers. When that happens, those labor costs can be as astronomical as some of those six-figure salaries. Costs also incurred are lease and maintenance charges for fax machines as well as sending charges for making fax phone calls. These depend on the rates you pay and the speed at which your fax machine and the machines you send to can distribute faxes.

How Internet Faxing Works

Ever heard of eFax? You sign up for a fax number. When people send you faxes, they're auto-forwarded to your e-mail Inbox, where you can read them, trash them if they're junk, or print them out only if necessary. Not only do you save paper and ink, but you don't need a fax machine or a second phone line-and you get your faxes wherever you happen to be in the country.

Together, in principle, these Internet fax services offer all the advantages of fax -- a universal system for quick and convenient distribution of anything you can put on paper -- without making you spend your money on a fax machine, fax supplies or fax phone fees.

In the business world, any time that you can save money, your customers will ultimately save money too. That is why Internet faxing is a good idea. Internet faxing is the practice of using your email (or a website) to send and receive faxes. The speed and efficiency of email, coupled with the lower costs of sending broadcast faxes via email is more desirable than making lots of phone calls.

Sending and Receiving faxes over the Internet with your regular fax machines sounds cool, but so far, today's standard fax machines do not yet know how to speak Internet - you can't use them over the Internet. Some of the newer models will have this capability, but it will take time to gain worldwide acceptance. In the meantime, there are a number of services that bridge the gap between traditional faxes and the new world of Internet-based communications.

A number of companies, such as eFax, Faxaway, Internet Fax Provider and MaxEmail, allow you to send or receive faxes over the Internet. These services are either free or charge a monthly fee.

However, many of these services are limited in what they can do:

Require people to dial a long distance number to send you a fax [eFax, MaxEmail] Attach their own advertising to your outgoing faxes to cover their cost [eFax] Don't offer fax numbers in all local area codes [eFax, MaxEmail] Don't work for handwritten faxes (unless they are scanned in) [all]

Still, Internet faxing provides many advantages. Convenience and better resolution are the two main pluses. They allow you to send and receive your faxes entirely with your email service - the best thing to happen to the business world in the last 10 years. You can send and receive faxes anywhere you can access your existing email account: from your home, office, client's office, hotel, airport or cottage. Or even better, a web-based interface that keeps track of everything you've done with your faxing business and allow you to do cheap and efficient broadcast faxing.

Some of the advantages of Internet faxing:

To send a fax, simply send an email. It will automatically be converted to a fax and delivered immediately To receive a fax, simply check your email. All faxes sent to your fax number will be forwarded to your email Web fax - For people who need to fax their information to thousands instantly. Send thousands of faxes in minutes from our website - Broadcasting. Avoid tying up your computer or telephone lines No software to download or hardware to buy Easily distribute press releases, product and pricing information, newsletters Sending to International phone numbers is cheap - the charge is based on the destination country Easy and convenient - faxes are sent and received over the Internet from the office, at home or on the road. Your Internet "Fax Machine" is available 24x7 and is never busy. Toll-Free is cost effective - some virtual fax numbers are toll free so that no matter where your customers are, they will not pay any additional long distance charges and your North American clients and contacts can reach you free of charge. Privacy - You are the only person to see your faxes, giving them the same privacy as your email. Portable - You can receive your faxes at multiple email addresses simultaneously and you can send and receive faxes while traveling. Receive faxes directly in e-mail - Faxes are receivable and retrievable anytime, anywhere. Faxes are not misplaced and privacy is ensured. Send faxes directly from e-mail. - Eliminate manual faxing. Faxing is integrated into workflow and faxes are delivered faster and at less cost. Immediate Implementation - No unique client/server or software is necessary, only standard e-mail capability. Minimal to no user training. Unlimited scalability - Support as many users as required without purchasing additional fax machines. Combine multiple document types into one fax - Fax multiple documents as easily as sending an e-mail. Account code tracking - Budget and cost management is simplified. Automatic retries for busy or incomplete deliveries - Eliminates need to continually check progress of a fax. E-mail notification of incoming faxes - Users know immediately when a fax has arrived. Delivery confirmation via e-mail - Users always know when their faxes have been delivered.

Quick Summary of the 4 big services

Efax - ([http://www.efax.com]) Undisputed leader in the field of Internet faxing. Offers free version. Free version doesn't provide you with a local number. Regular service is expensive. Offers many other products - remote control of computer, etc. Requires proprietary fax viewer software to view faxes. The most local area code numbers available in the US. Fax-away - (http://www.faxaway.com/) Competitive regular service. Web faxing not supported. Many customizable features and options for sending. The personal fax number they assign you is not local - they are all in some location where the area code is not local to you - just like the free eFax service - not too useful for your customers. Internet Fax Provider - (http://www.internetfaxprovider.com/) Offers toll-free numbers which can be used anywhere in the US with the first 50 faxes per month included in the monthly rate - very convenient for the people sending faxes to you - they will not pay any additional long distance charges. Best rate for broadcast faxing. Many customizable features and options for sending. Comprehensive Web faxing features. MaxEmail - (http://www.maxemail.com/) Offers local numbers in the US. However, you will find that only the major cities are covered. No web faxing available. Good receiving plans.

These fax services use the Internet to mimic real fax machines - that is, they deliver your fax to a recipient's fax machine, anywhere in the world, just as if you had dialed it yourself. Most of these services charge anywhere from 10 cents to 20 cents a page. That's more than you'll pay to send a fax across town, but it's much less than you would pay to dial an overseas phone number, even for a short fax.

Most major e-fax vendors offer additional features, including broadcast faxes, the ability to route incoming faxes to you as email attachments and monthly billing.

On the sending side: Most Internet faxing vendors allow you to send faxes by attaching files to an email. When the Internet Fax server gets the email, the emails get converted into a fax coversheet with the recipient's fax number pulled from the "To:" address. The attached files then get converted to TIFF or PDF files for easy viewing by the recipient. The service will then deliver the converted fax to the recipient's standard fax number.

On the receiving side: Most Internet fax vendors will provide you with a phone number that you can then give to your customers. This number can be a local number (if you are located in or near a major US city) or a toll free number (available everywhere.) People will send you faxes to that number in the standard way. The service will then convert the fax to a PDF or TIFF image (or in the case of eFax, a custom image for viewing w/ their software) and send to your email as an attachment. You can then view the fax with any standard Windows Image viewer.

In the future as more fax machines include built-in Internet connectivity, faxing might give email a run for its money as a cheap, convenient way to send documents. Until that time, however, e-fax services will provide the best alternative to picking up the phone and sending faxes the old-fashioned way.

Conclusion

In summary, after reviewing all of the major Internet faxing service vendors, I have found the best service to be the one provided by Internet Fax Provider (IFP). IFP has the best rate plans and offers toll-free numbers that include 50 free faxes per month. I don't go over 30 faxes per month, so it certainly makes sense for me - because with the toll free number provided, my customers don't have to pay long distance charges when they send me a fax. IFP also has the best broadcast sending rates and regular sending plan with the most features. And it was the simplest to use (you don't have to use all the available options.)

For free Internet faxing, I found that eFax offers the best plan. But of course, it puts limitations on the service and you don't get a local fax number. Also, if you live in a big city and you would like a local fax number, then eFax is the best solution. That is if most of your customers are local, because if not, they will pay toll charges when sending you a fax.

Internet Faxing Services Reviewed

The following services provide some type of Internet Faxing:

CallWave

http://www.callwave.com

Installable software helps consumers and businesses get more out of their wireless phone, home phone, and Internet-connected PC by 'bridging' calls between these devices.

More of a cell phone solutions provider - requires custom software.

Data On Call

http://www.dataoncall.com

The company offers a comprehensive suite of fax services including electronic faxing (inbound and outbound), web/fax integrations, developer APIs, fax broadcasting, fax on demand, and custom applications.

Only offer 858 area code and toll free. Expensive. Broadcasting at 8cents/min.

Digital Mail

http://www.digitalmail.com/

E-mail to fax and fax to e-mail services. Users receive a unique phone number, accepting voice mail and faxes.

Difficult to understand, No price structure setup

EasyLink

http://www.easylink.com

Small Business Integrated Desktop Messaging - E-mail to fax, fax to email and desktop faxing. The service was previously named FaxSav.

Large corporate solutions - not meant for small businesses or individual users.

eFax

[http://www.efax.com]

Send faxes, Receive faxes, anywhere you can get email. They have a free service with limitations. Standard service is expensive.

FaxMate

[http://www.faxmate.com]

E-mail to fax, desktop to fax, broadcast fax, and fax to fax via the Internet. Its U800 service allows users a personal toll-free number, which automatically forwards faxes and voice mail to e-mail.

International send rates are standard. $30/mnth, $0.15/min

Faxaway

http://www.faxaway.com

Internet fax & unified messaging service. Faxaway gives customers faxing tools at their desktop.

No local numbers available. Competitive rates and many features and options.

FreeFax

http://www.freefax.com

Send via web, receive as email

Ad supported. Only web-based interface available.

IntelliFax.com

http://www.intellifax.com

Allows you to send and receive Internet faxes. Provides middleware for other Internet fax vendors.

Limited local numbers available. Good send rates. Limited features and options.

Internet Fax Provider

http://www.internetfaxprovider.com

Email-to-Fax, Fax-to-Email, Broadcast faxing. Best Internet faxing solutions and rates available in the US. Simple to use with powerful options. Offers toll free numbers with 50 free incoming faxes included.

Best rates for broadcasting service. Web-based interface included.

Interpage

http://www.interpage.net/sub-faxing.html

Offers a variety of Internet and Telecommunications-based services - including E-Mail Paging, Web and E-Mail Fax Services, Remote Site Monitoring & Internet Voicemail. Focus is not on faxing services. Competitive rates - meant for large corporations.

MaxEmail

http://www.maxemail.com/

Allows you to send and receive faxes via the Web or e-mail and includes voicemail. You can receive notification of incoming faxes and voice messages directly to your digital phone.

Expensive service. Offers local fax numbers, but not as many as eFax and not as convenient as a toll-free number with free service.

Our Fax

http://www.ourfax.com

OURFAX, is the world's first, easy to use, ad supported 100% FREE service, that allows any email user in the world, to send faxes directly from their email address, to almost any fax machine in the world.

Free - Ad supported, Amateur website

SuperFax

http://www.superfax.com

Super Fax is a small internet fax device that replaces your fax machines, receive your faxes, and emails them to you, on your email address.

$495US per unit. Still need a fax line

ZipFax

[http://www.zipteam.com/zipfax/]

ZIPFAX.com will allow you to send from your desktop e-mail to fax machines. It offers text only with no attachments.

You must prepay for online postage with a minimum opening balance of $9.99. Rates are 14 cents per page for most US states.

Internet Faxing Service Review

The Internet is reshaping every form of communications medium, and faxing is no exception. The latest twist: Internet faxing services that let you send messages to any fax machine from any Web browser or email, and others that give you a "personal fax phone number," then forward any documents sent there to your e-mail inbox.

The Fax Machine - Workhorse in the '80s and '90s.

It enabled you to send a document to anyone, anywhere, at any time, and know that it was received instantly. It was a godsend in the 1980s and everyone had to have one. But it has become an expensive bit of machinery that will cost you money every time you use it. Smart organizations are now reducing or eliminating the fax machines they use in favor of electronic services. The fax machine costs you in paper, toner, phone bills and repairs. It is like a taxi-meter in that regard, and the bill keeps growing and growing. Currently most of the documents that you fax are created on a computer. If you fax them through a fax machine, you must print out the documents, manually create a cover page, and you must go to the fax machine to send the documents. Every time you receive a fax, you must retrieve it from the community fax machine, rather than having it delivered directly to your PC workstation like any other document. Many people still use fax machines today. The alternative is to use fax services from companies that provide Internet fax services.

Fax Machine Costs

The fax machine is considered a simple tool by many, which is probably why they haven't replaced it yet. Anybody can stick a document into the auto feeder, dial a phone number, and send the document at 14.4 or 33.6 Kbs. But it costs to send a fax.

Among the actions employees must take to fax a document, labor is the greatest hidden operating cost. Labor is a key factor because your staff is more expensive than phone calls, and it makes the biggest difference in fax costs. Most businesses neglect to factor in the costs of actions such as employees walking to the machine, waiting to use it, the faxing process and the employee's return trip to their desk. All of this takes time. And in the world of hidden fax operating costs-you guessed it-time is money. Also, keep in mind that it isn't unusual to find executives with six-figure salaries performing some of the same fax-related tasks as clerical workers. When that happens, those labor costs can be as astronomical as some of those six-figure salaries. Costs also incurred are lease and maintenance charges for fax machines as well as sending charges for making fax phone calls. These depend on the rates you pay and the speed at which your fax machine and the machines you send to can distribute faxes.

How Internet Faxing Works

Ever heard of eFax? You sign up for a fax number. When people send you faxes, they're auto-forwarded to your e-mail Inbox, where you can read them, trash them if they're junk, or print them out only if necessary. Not only do you save paper and ink, but you don't need a fax machine or a second phone line-and you get your faxes wherever you happen to be in the country.

Together, in principle, these Internet fax services offer all the advantages of fax -- a universal system for quick and convenient distribution of anything you can put on paper -- without making you spend your money on a fax machine, fax supplies or fax phone fees.

In the business world, any time that you can save money, your customers will ultimately save money too. That is why Internet faxing is a good idea. Internet faxing is the practice of using your email (or a website) to send and receive faxes. The speed and efficiency of email, coupled with the lower costs of sending broadcast faxes via email is more desirable than making lots of phone calls.

Sending and Receiving faxes over the Internet with your regular fax machines sounds cool, but so far, today's standard fax machines do not yet know how to speak Internet - you can't use them over the Internet. Some of the newer models will have this capability, but it will take time to gain worldwide acceptance. In the meantime, there are a number of services that bridge the gap between traditional faxes and the new world of Internet-based communications.

A number of companies, such as eFax, Faxaway, Internet Fax Provider and MaxEmail, allow you to send or receive faxes over the Internet. These services are either free or charge a monthly fee.

However, many of these services are limited in what they can do:

Require people to dial a long distance number to send you a fax [eFax, MaxEmail] Attach their own advertising to your outgoing faxes to cover their cost [eFax] Don't offer fax numbers in all local area codes [eFax, MaxEmail] Don't work for handwritten faxes (unless they are scanned in) [all]

Still, Internet faxing provides many advantages. Convenience and better resolution are the two main pluses. They allow you to send and receive your faxes entirely with your email service - the best thing to happen to the business world in the last 10 years. You can send and receive faxes anywhere you can access your existing email account: from your home, office, client's office, hotel, airport or cottage. Or even better, a web-based interface that keeps track of everything you've done with your faxing business and allow you to do cheap and efficient broadcast faxing.

Some of the advantages of Internet faxing:

To send a fax, simply send an email. It will automatically be converted to a fax and delivered immediately To receive a fax, simply check your email. All faxes sent to your fax number will be forwarded to your email Web fax - For people who need to fax their information to thousands instantly. Send thousands of faxes in minutes from our website - Broadcasting. Avoid tying up your computer or telephone lines No software to download or hardware to buy Easily distribute press releases, product and pricing information, newsletters Sending to International phone numbers is cheap - the charge is based on the destination country Easy and convenient - faxes are sent and received over the Internet from the office, at home or on the road. Your Internet "Fax Machine" is available 24x7 and is never busy. Toll-Free is cost effective - some virtual fax numbers are toll free so that no matter where your customers are, they will not pay any additional long distance charges and your North American clients and contacts can reach you free of charge. Privacy - You are the only person to see your faxes, giving them the same privacy as your email. Portable - You can receive your faxes at multiple email addresses simultaneously and you can send and receive faxes while traveling. Receive faxes directly in e-mail - Faxes are receivable and retrievable anytime, anywhere. Faxes are not misplaced and privacy is ensured. Send faxes directly from e-mail. - Eliminate manual faxing. Faxing is integrated into workflow and faxes are delivered faster and at less cost. Immediate Implementation - No unique client/server or software is necessary, only standard e-mail capability. Minimal to no user training. Unlimited scalability - Support as many users as required without purchasing additional fax machines. Combine multiple document types into one fax - Fax multiple documents as easily as sending an e-mail. Account code tracking - Budget and cost management is simplified. Automatic retries for busy or incomplete deliveries - Eliminates need to continually check progress of a fax. E-mail notification of incoming faxes - Users know immediately when a fax has arrived. Delivery confirmation via e-mail - Users always know when their faxes have been delivered.

Quick Summary of the 4 big services

Efax - ([http://www.efax.com]) Undisputed leader in the field of Internet faxing. Offers free version. Free version doesn't provide you with a local number. Regular service is expensive. Offers many other products - remote control of computer, etc. Requires proprietary fax viewer software to view faxes. The most local area code numbers available in the US. Fax-away - (http://www.faxaway.com/) Competitive regular service. Web faxing not supported. Many customizable features and options for sending. The personal fax number they assign you is not local - they are all in some location where the area code is not local to you - just like the free eFax service - not too useful for your customers. Internet Fax Provider - (http://www.internetfaxprovider.com/) Offers toll-free numbers which can be used anywhere in the US with the first 50 faxes per month included in the monthly rate - very convenient for the people sending faxes to you - they will not pay any additional long distance charges. Best rate for broadcast faxing. Many customizable features and options for sending. Comprehensive Web faxing features. MaxEmail - (http://www.maxemail.com/) Offers local numbers in the US. However, you will find that only the major cities are covered. No web faxing available. Good receiving plans.

These fax services use the Internet to mimic real fax machines - that is, they deliver your fax to a recipient's fax machine, anywhere in the world, just as if you had dialed it yourself. Most of these services charge anywhere from 10 cents to 20 cents a page. That's more than you'll pay to send a fax across town, but it's much less than you would pay to dial an overseas phone number, even for a short fax.

Most major e-fax vendors offer additional features, including broadcast faxes, the ability to route incoming faxes to you as email attachments and monthly billing.

On the sending side: Most Internet faxing vendors allow you to send faxes by attaching files to an email. When the Internet Fax server gets the email, the emails get converted into a fax coversheet with the recipient's fax number pulled from the "To:" address. The attached files then get converted to TIFF or PDF files for easy viewing by the recipient. The service will then deliver the converted fax to the recipient's standard fax number.

On the receiving side: Most Internet fax vendors will provide you with a phone number that you can then give to your customers. This number can be a local number (if you are located in or near a major US city) or a toll free number (available everywhere.) People will send you faxes to that number in the standard way. The service will then convert the fax to a PDF or TIFF image (or in the case of eFax, a custom image for viewing w/ their software) and send to your email as an attachment. You can then view the fax with any standard Windows Image viewer.

In the future as more fax machines include built-in Internet connectivity, faxing might give email a run for its money as a cheap, convenient way to send documents. Until that time, however, e-fax services will provide the best alternative to picking up the phone and sending faxes the old-fashioned way.

Conclusion

In summary, after reviewing all of the major Internet faxing service vendors, I have found the best service to be the one provided by Internet Fax Provider (IFP). IFP has the best rate plans and offers toll-free numbers that include 50 free faxes per month. I don't go over 30 faxes per month, so it certainly makes sense for me - because with the toll free number provided, my customers don't have to pay long distance charges when they send me a fax. IFP also has the best broadcast sending rates and regular sending plan with the most features. And it was the simplest to use (you don't have to use all the available options.)

For free Internet faxing, I found that eFax offers the best plan. But of course, it puts limitations on the service and you don't get a local fax number. Also, if you live in a big city and you would like a local fax number, then eFax is the best solution. That is if most of your customers are local, because if not, they will pay toll charges when sending you a fax.

Internet Faxing Services Reviewed

The following services provide some type of Internet Faxing:

CallWave

http://www.callwave.com

Installable software helps consumers and businesses get more out of their wireless phone, home phone, and Internet-connected PC by 'bridging' calls between these devices.

More of a cell phone solutions provider - requires custom software.

Data On Call

http://www.dataoncall.com

The company offers a comprehensive suite of fax services including electronic faxing (inbound and outbound), web/fax integrations, developer APIs, fax broadcasting, fax on demand, and custom applications.

Only offer 858 area code and toll free. Expensive. Broadcasting at 8cents/min.

Digital Mail

http://www.digitalmail.com/

E-mail to fax and fax to e-mail services. Users receive a unique phone number, accepting voice mail and faxes.

Difficult to understand, No price structure setup

EasyLink

http://www.easylink.com

Small Business Integrated Desktop Messaging - E-mail to fax, fax to email and desktop faxing. The service was previously named FaxSav.

Large corporate solutions - not meant for small businesses or individual users.

eFax

[http://www.efax.com]

Send faxes, Receive faxes, anywhere you can get email. They have a free service with limitations. Standard service is expensive.

FaxMate

[http://www.faxmate.com]

E-mail to fax, desktop to fax, broadcast fax, and fax to fax via the Internet. Its U800 service allows users a personal toll-free number, which automatically forwards faxes and voice mail to e-mail.

International send rates are standard. $30/mnth, $0.15/min

Faxaway

http://www.faxaway.com

Internet fax & unified messaging service. Faxaway gives customers faxing tools at their desktop.

No local numbers available. Competitive rates and many features and options.

FreeFax

http://www.freefax.com

Send via web, receive as email

Ad supported. Only web-based interface available.

IntelliFax.com

http://www.intellifax.com

Allows you to send and receive Internet faxes. Provides middleware for other Internet fax vendors.

Limited local numbers available. Good send rates. Limited features and options.

Internet Fax Provider

http://www.internetfaxprovider.com

Email-to-Fax, Fax-to-Email, Broadcast faxing. Best Internet faxing solutions and rates available in the US. Simple to use with powerful options. Offers toll free numbers with 50 free incoming faxes included.

Best rates for broadcasting service. Web-based interface included.

Interpage

http://www.interpage.net/sub-faxing.html

Offers a variety of Internet and Telecommunications-based services - including E-Mail Paging, Web and E-Mail Fax Services, Remote Site Monitoring & Internet Voicemail. Focus is not on faxing services. Competitive rates - meant for large corporations.

MaxEmail

http://www.maxemail.com/

Allows you to send and receive faxes via the Web or e-mail and includes voicemail. You can receive notification of incoming faxes and voice messages directly to your digital phone.

Expensive service. Offers local fax numbers, but not as many as eFax and not as convenient as a toll-free number with free service.

Our Fax

http://www.ourfax.com

OURFAX, is the world's first, easy to use, ad supported 100% FREE service, that allows any email user in the world, to send faxes directly from their email address, to almost any fax machine in the world.

Free - Ad supported, Amateur website

SuperFax

http://www.superfax.com

Super Fax is a small internet fax device that replaces your fax machines, receive your faxes, and emails them to you, on your email address.

$495US per unit. Still need a fax line

ZipFax

[http://www.zipteam.com/zipfax/]

ZIPFAX.com will allow you to send from your desktop e-mail to fax machines. It offers text only with no attachments.

You must prepay for online postage with a minimum opening balance of $9.99. Rates are 14 cents per page for most US states.

Internet Faxing Service Review

The Internet is reshaping every form of communications medium, and faxing is no exception. The latest twist: Internet faxing services that let you send messages to any fax machine from any Web browser or email, and others that give you a "personal fax phone number," then forward any documents sent there to your e-mail inbox.

The Fax Machine - Workhorse in the '80s and '90s.

It enabled you to send a document to anyone, anywhere, at any time, and know that it was received instantly. It was a godsend in the 1980s and everyone had to have one. But it has become an expensive bit of machinery that will cost you money every time you use it. Smart organizations are now reducing or eliminating the fax machines they use in favor of electronic services. The fax machine costs you in paper, toner, phone bills and repairs. It is like a taxi-meter in that regard, and the bill keeps growing and growing. Currently most of the documents that you fax are created on a computer. If you fax them through a fax machine, you must print out the documents, manually create a cover page, and you must go to the fax machine to send the documents. Every time you receive a fax, you must retrieve it from the community fax machine, rather than having it delivered directly to your PC workstation like any other document. Many people still use fax machines today. The alternative is to use fax services from companies that provide Internet fax services.

Fax Machine Costs

The fax machine is considered a simple tool by many, which is probably why they haven't replaced it yet. Anybody can stick a document into the auto feeder, dial a phone number, and send the document at 14.4 or 33.6 Kbs. But it costs to send a fax.

Among the actions employees must take to fax a document, labor is the greatest hidden operating cost. Labor is a key factor because your staff is more expensive than phone calls, and it makes the biggest difference in fax costs. Most businesses neglect to factor in the costs of actions such as employees walking to the machine, waiting to use it, the faxing process and the employee's return trip to their desk. All of this takes time. And in the world of hidden fax operating costs-you guessed it-time is money. Also, keep in mind that it isn't unusual to find executives with six-figure salaries performing some of the same fax-related tasks as clerical workers. When that happens, those labor costs can be as astronomical as some of those six-figure salaries. Costs also incurred are lease and maintenance charges for fax machines as well as sending charges for making fax phone calls. These depend on the rates you pay and the speed at which your fax machine and the machines you send to can distribute faxes.

How Internet Faxing Works

Ever heard of eFax? You sign up for a fax number. When people send you faxes, they're auto-forwarded to your e-mail Inbox, where you can read them, trash them if they're junk, or print them out only if necessary. Not only do you save paper and ink, but you don't need a fax machine or a second phone line-and you get your faxes wherever you happen to be in the country.

Together, in principle, these Internet fax services offer all the advantages of fax -- a universal system for quick and convenient distribution of anything you can put on paper -- without making you spend your money on a fax machine, fax supplies or fax phone fees.

In the business world, any time that you can save money, your customers will ultimately save money too. That is why Internet faxing is a good idea. Internet faxing is the practice of using your email (or a website) to send and receive faxes. The speed and efficiency of email, coupled with the lower costs of sending broadcast faxes via email is more desirable than making lots of phone calls.

Sending and Receiving faxes over the Internet with your regular fax machines sounds cool, but so far, today's standard fax machines do not yet know how to speak Internet - you can't use them over the Internet. Some of the newer models will have this capability, but it will take time to gain worldwide acceptance. In the meantime, there are a number of services that bridge the gap between traditional faxes and the new world of Internet-based communications.

A number of companies, such as eFax, Faxaway, Internet Fax Provider and MaxEmail, allow you to send or receive faxes over the Internet. These services are either free or charge a monthly fee.

However, many of these services are limited in what they can do:

Require people to dial a long distance number to send you a fax [eFax, MaxEmail] Attach their own advertising to your outgoing faxes to cover their cost [eFax] Don't offer fax numbers in all local area codes [eFax, MaxEmail] Don't work for handwritten faxes (unless they are scanned in) [all]

Still, Internet faxing provides many advantages. Convenience and better resolution are the two main pluses. They allow you to send and receive your faxes entirely with your email service - the best thing to happen to the business world in the last 10 years. You can send and receive faxes anywhere you can access your existing email account: from your home, office, client's office, hotel, airport or cottage. Or even better, a web-based interface that keeps track of everything you've done with your faxing business and allow you to do cheap and efficient broadcast faxing.

Some of the advantages of Internet faxing:

To send a fax, simply send an email. It will automatically be converted to a fax and delivered immediately To receive a fax, simply check your email. All faxes sent to your fax number will be forwarded to your email Web fax - For people who need to fax their information to thousands instantly. Send thousands of faxes in minutes from our website - Broadcasting. Avoid tying up your computer or telephone lines No software to download or hardware to buy Easily distribute press releases, product and pricing information, newsletters Sending to International phone numbers is cheap - the charge is based on the destination country Easy and convenient - faxes are sent and received over the Internet from the office, at home or on the road. Your Internet "Fax Machine" is available 24x7 and is never busy. Toll-Free is cost effective - some virtual fax numbers are toll free so that no matter where your customers are, they will not pay any additional long distance charges and your North American clients and contacts can reach you free of charge. Privacy - You are the only person to see your faxes, giving them the same privacy as your email. Portable - You can receive your faxes at multiple email addresses simultaneously and you can send and receive faxes while traveling. Receive faxes directly in e-mail - Faxes are receivable and retrievable anytime, anywhere. Faxes are not misplaced and privacy is ensured. Send faxes directly from e-mail. - Eliminate manual faxing. Faxing is integrated into workflow and faxes are delivered faster and at less cost. Immediate Implementation - No unique client/server or software is necessary, only standard e-mail capability. Minimal to no user training. Unlimited scalability - Support as many users as required without purchasing additional fax machines. Combine multiple document types into one fax - Fax multiple documents as easily as sending an e-mail. Account code tracking - Budget and cost management is simplified. Automatic retries for busy or incomplete deliveries - Eliminates need to continually check progress of a fax. E-mail notification of incoming faxes - Users know immediately when a fax has arrived. Delivery confirmation via e-mail - Users always know when their faxes have been delivered.

Quick Summary of the 4 big services

Efax - ([http://www.efax.com]) Undisputed leader in the field of Internet faxing. Offers free version. Free version doesn't provide you with a local number. Regular service is expensive. Offers many other products - remote control of computer, etc. Requires proprietary fax viewer software to view faxes. The most local area code numbers available in the US. Fax-away - (http://www.faxaway.com/) Competitive regular service. Web faxing not supported. Many customizable features and options for sending. The personal fax number they assign you is not local - they are all in some location where the area code is not local to you - just like the free eFax service - not too useful for your customers. Internet Fax Provider - (http://www.internetfaxprovider.com/) Offers toll-free numbers which can be used anywhere in the US with the first 50 faxes per month included in the monthly rate - very convenient for the people sending faxes to you - they will not pay any additional long distance charges. Best rate for broadcast faxing. Many customizable features and options for sending. Comprehensive Web faxing features. MaxEmail - (http://www.maxemail.com/) Offers local numbers in the US. However, you will find that only the major cities are covered. No web faxing available. Good receiving plans.

These fax services use the Internet to mimic real fax machines - that is, they deliver your fax to a recipient's fax machine, anywhere in the world, just as if you had dialed it yourself. Most of these services charge anywhere from 10 cents to 20 cents a page. That's more than you'll pay to send a fax across town, but it's much less than you would pay to dial an overseas phone number, even for a short fax.

Most major e-fax vendors offer additional features, including broadcast faxes, the ability to route incoming faxes to you as email attachments and monthly billing.

On the sending side: Most Internet faxing vendors allow you to send faxes by attaching files to an email. When the Internet Fax server gets the email, the emails get converted into a fax coversheet with the recipient's fax number pulled from the "To:" address. The attached files then get converted to TIFF or PDF files for easy viewing by the recipient. The service will then deliver the converted fax to the recipient's standard fax number.

On the receiving side: Most Internet fax vendors will provide you with a phone number that you can then give to your customers. This number can be a local number (if you are located in or near a major US city) or a toll free number (available everywhere.) People will send you faxes to that number in the standard way. The service will then convert the fax to a PDF or TIFF image (or in the case of eFax, a custom image for viewing w/ their software) and send to your email as an attachment. You can then view the fax with any standard Windows Image viewer.

In the future as more fax machines include built-in Internet connectivity, faxing might give email a run for its money as a cheap, convenient way to send documents. Until that time, however, e-fax services will provide the best alternative to picking up the phone and sending faxes the old-fashioned way.

Conclusion

In summary, after reviewing all of the major Internet faxing service vendors, I have found the best service to be the one provided by Internet Fax Provider (IFP). IFP has the best rate plans and offers toll-free numbers that include 50 free faxes per month. I don't go over 30 faxes per month, so it certainly makes sense for me - because with the toll free number provided, my customers don't have to pay long distance charges when they send me a fax. IFP also has the best broadcast sending rates and regular sending plan with the most features. And it was the simplest to use (you don't have to use all the available options.)

For free Internet faxing, I found that eFax offers the best plan. But of course, it puts limitations on the service and you don't get a local fax number. Also, if you live in a big city and you would like a local fax number, then eFax is the best solution. That is if most of your customers are local, because if not, they will pay toll charges when sending you a fax.

Internet Faxing Services Reviewed

The following services provide some type of Internet Faxing:

CallWave

http://www.callwave.com

Installable software helps consumers and businesses get more out of their wireless phone, home phone, and Internet-connected PC by 'bridging' calls between these devices.

More of a cell phone solutions provider - requires custom software.

Data On Call

http://www.dataoncall.com

The company offers a comprehensive suite of fax services including electronic faxing (inbound and outbound), web/fax integrations, developer APIs, fax broadcasting, fax on demand, and custom applications.

Only offer 858 area code and toll free. Expensive. Broadcasting at 8cents/min.

Digital Mail

http://www.digitalmail.com/

E-mail to fax and fax to e-mail services. Users receive a unique phone number, accepting voice mail and faxes.

Difficult to understand, No price structure setup

EasyLink

http://www.easylink.com

Small Business Integrated Desktop Messaging - E-mail to fax, fax to email and desktop faxing. The service was previously named FaxSav.

Large corporate solutions - not meant for small businesses or individual users.

eFax

[http://www.efax.com]

Send faxes, Receive faxes, anywhere you can get email. They have a free service with limitations. Standard service is expensive.

FaxMate

[http://www.faxmate.com]

E-mail to fax, desktop to fax, broadcast fax, and fax to fax via the Internet. Its U800 service allows users a personal toll-free number, which automatically forwards faxes and voice mail to e-mail.

International send rates are standard. $30/mnth, $0.15/min

Faxaway

http://www.faxaway.com

Internet fax & unified messaging service. Faxaway gives customers faxing tools at their desktop.

No local numbers available. Competitive rates and many features and options.

FreeFax

http://www.freefax.com

Send via web, receive as email

Ad supported. Only web-based interface available.

IntelliFax.com

http://www.intellifax.com

Allows you to send and receive Internet faxes. Provides middleware for other Internet fax vendors.

Limited local numbers available. Good send rates. Limited features and options.

Internet Fax Provider

http://www.internetfaxprovider.com

Email-to-Fax, Fax-to-Email, Broadcast faxing. Best Internet faxing solutions and rates available in the US. Simple to use with powerful options. Offers toll free numbers with 50 free incoming faxes included.

Best rates for broadcasting service. Web-based interface included.

Interpage

http://www.interpage.net/sub-faxing.html

Offers a variety of Internet and Telecommunications-based services - including E-Mail Paging, Web and E-Mail Fax Services, Remote Site Monitoring & Internet Voicemail. Focus is not on faxing services. Competitive rates - meant for large corporations.

MaxEmail

http://www.maxemail.com/

Allows you to send and receive faxes via the Web or e-mail and includes voicemail. You can receive notification of incoming faxes and voice messages directly to your digital phone.

Expensive service. Offers local fax numbers, but not as many as eFax and not as convenient as a toll-free number with free service.

Our Fax

http://www.ourfax.com

OURFAX, is the world's first, easy to use, ad supported 100% FREE service, that allows any email user in the world, to send faxes directly from their email address, to almost any fax machine in the world.

Free - Ad supported, Amateur website

SuperFax

http://www.superfax.com

Super Fax is a small internet fax device that replaces your fax machines, receive your faxes, and emails them to you, on your email address.

$495US per unit. Still need a fax line

ZipFax

[http://www.zipteam.com/zipfax/]

ZIPFAX.com will allow you to send from your desktop e-mail to fax machines. It offers text only with no attachments.

You must prepay for online postage with a minimum opening balance of $9.99. Rates are 14 cents per page for most US states.


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